FOR THE 93RD EDITION OF PITTI FILATI FAIR, VIMAR1991 PRESENTS A NEW CONCEPt FOR ITS WINTER COLLECTION.
IT IS A TRIBUTE TO CREATIVITY, IMAGINATION AND ART. A CIRCUS OF WONDERS THAT WANTS TO SURPRISE ITS VISITOR, TAKING HIM INTO A COLORFUL, ATTRACTIVE BUT UNEXPECTED WORLD. A TASTE OF WHAT VIMAR IS AND WANTS TO CONTINUE PROMOTING WITH ITS ECCENTRIC YARNS.
THE THEME OF THE COLLECTION IS FOUND IN ALL ASPECTS OF THE PRESENTATION, FROM THE STAND TO THE CATALOGUE, FROM THE PAMPHLET TO THE SUMMARY. EACH ELEMENT IS STUDIED AND COHERENT WITH THE FESTIVE IMAGE THAT REIGNS.
The result is a bizarre, playful, and amusing landscape, symbol of fresh, humorous, and young research, which involves all aspects of the company. The site-specific exhibition, realized in collaboration with the artist Elham M. Aghili, recreates a formal and visual diversity typical of an amusement park, where the surprise effect is the main element.