VIMAR1991
LIVING
/ JAIPUR RUGS
THE OPENING TOOK PLACE ON APRIL 19 AT THE JAIPUR RUGS SHOWROOM IN MILAN. IT WAS A PLEASURE TO SHARE OUR PASSION AND EXCITEMENT FOR THIS UNIQUE COLLECTION DURING SUCH A LIVELY EVENT, SURROUNDED BY GREAT ENERGY, INSPIRING PEOPLE, AND MUSIC.
ATELIER COLLECTION IS A COUTURE-INSPIRED RUG LINE BORN FROM THE CREATIVE SYNERGY BETWEEN VIMAR1991 AND JAIPUR RUGS. DESIGNED FOR SOPHISTICATED INTERIORS,
EACH RUG TRANSLATES HAUTE COUTURE TEXTILE RESEARCH INTO TACTILE, ARCHITECTURAL SURFACES WHERE MATERIAL, CRAFTSMANSHIP AND CULTURAL HERITAGE CONVERGE.
THE EXCLUSIVE FANCY YARNS OF VIMAR1991 INTERTWINE WITH THE MASTERY OF JAIPUR RUGS ARTISANS, TRANSFORMING INTO ICONIC CREATIONS OF RARE SOPHISTICATION. DELICATE COLORS, SHIMMERING SEQUINS, AND LUREX THREADS EMBELLISH EACH RUG, ENHANCING ITS SOPHISTICATED SOUL AND MAKING IT A DISTINCTIVE ELEMENT IN ANY SETTING.
CONTEMPORARY PATTERNS AND GEOMETRIES, INSPIRED BY THE ATMOSPHERES OF FASHION RUNWAYS AND THE MOST EXCLUSIVE ATELIERS, REDEFINE THE CONCEPT OF TEXTILE DESIGN, BRINGING THE ALLURE OF HAUTE COUTURE INTO THE WORLD OF INTERIORS.
IN ATELIER COLLECTION, EVERY YARN IS CRAFTED INTO POETRY, BLENDING INNOVATION WITH TIMELESS BEAUTY.
